Built at the door, not in a boardroom.

Vlaag started as one Metro Atlanta roofing company's internal tooling. We still run that company. Vlaag Roofing works in Metro Atlanta today: canvassing after hail, documenting damage, filing our own claims, managing adjusters, installing roofs, chasing both carrier checks, all on this exact platform. Every piece of this platform was built because that operation needed it that week: the storm capture, the door scoring, the ranked routes, the dispatch board, the evidence packages, the supplement engine, the pipeline.

Every storm you see in the product is a storm our reps actually worked. When something slows a rep down, we feel it the same week you would, and we fix it for every company on the platform. That's the point: nothing in Vlaag exists because a product manager guessed. It exists because a rep at a door, or an office manager chasing a holdback check, needed it.

We sell it the way we'd want to buy it: published pricing, a 15-minute demo on your own county's last storm, and your data loaded live if you're switching.